Email Marketing Funnel
Convert Instagram followers into paying clients
Why Email Marketing?
40% conversion rate (highest of all channels)
You own your email list (unlike Instagram followers who can disappear)
Follow-up emails close 60% more deals than first contact
Free with Resend (already integrated in your system)
The Funnel Structure
Lead Magnet → Lead Capture → Automated Emails → Personal Follow-up → Booking Call
What to Offer (Choose ONE)
1. "10 Wedding Photography Pose Guide" (PDF downloadable)
2. "Wedding Photography Checklist" (so couples don't miss moments)
3. "Best Time to Take Wedding Photos" Guide
4. "Complete Wedding Day Timeline" Template
5. "Wedding Photography Cost Guide for Your Budget"
How to Create (5 minutes)
1. Open Canva (free version)
2. Create a PDF guide with your logo
3. Upload to your website/Google Drive
4. Share link in Instagram bio
Where to Capture Emails
Your website contact form (already set up)
Instagram link in bio → Landing page with email capture
Pinterest pins → Website with email opt-in
Facebook group posts → Link to email signup
Email Sequence 1: Welcome Email (Send immediately)
Subject: "Your Wedding Photography Guide is ready!"
Body:
Hi [Name],
Thank you for downloading our Wedding Photography Pose Guide! Here's your PDF attached.
Quick question - when are you getting married?
We're currently booking for 2025-2026 and have LIMITED slots available for premium couples.
If you'd like to see how we can capture your wedding story, reply to this email or DM us on Instagram @walkofvows
Can't wait to hear from you!
- Walk of Vows Team
Email Sequence 2: Follow-up Email (Send 2 days later)
Subject: "Real couples rave about this..."
Body:
Hi [Name],
Just checking in - did you find the photography guide helpful?
One of our recent couples (Anamika & Mohit) said they used every pose from our guide and their portraits came out PERFECT.
They loved the experience so much, they asked us to do their entire wedding + same-day edit.
Your wedding could be next. Let's hop on a quick 15-min call to discuss your vision.
Reply with your preferred time or book directly: [calendar link]
- Walk of Vows
Email Sequence 3: Social Proof Email (Send 5 days later)
Subject: "150+ couples trusted us with their wedding"
Body:
Hi [Name],
Over 150+ couples have trusted Walk of Vows with their wedding photography.
Here's what they say:
"They captured our entire wedding story beautifully. Every moment felt so natural yet cinematic!" - Anamika & Mohit
"Best decision for our wedding. Professional, creative, and absolutely lovely to work with." - Priya & Raj
Your wedding story matters. Let's create timeless memories together.
Schedule your consultation: [link]
- Walk of Vows
Email Sequence 4: Urgency Email (Send 10 days later)
Subject: "Only 2 slots left for 2025 weddings"
Body:
Hi [Name],
Quick update: Our 2025 wedding calendar is filling up FAST.
We currently have only 2 premium slots remaining for the wedding season.
If you're serious about capturing your wedding with cinematic storytelling, let's lock in your date NOW.
Click here to book: [calendar link]
- Walk of Vows
Personal Touch Strategy
1. Call or WhatsApp non-responsive email leads after 10 days
2. Send personalized Instagram DM with their wedding date mention
3. Schedule 15-min consultation calls (highest conversion)
4. Send custom package options based on their wedding size
Email Service (FREE)
Resend (already integrated) - Up to 100 emails/day free
Landing Page (FREE)
Carrd.co - Create email capture page in 5 mins
Or use your website form
Calendar Booking (FREE)
Calendly or Google Calendar + sharing link
PDF Creation (FREE)
Canva - Design guide/checklist
Export as PDF for lead magnet
Week 1: Setup Phase
Create lead magnet PDF, Setup email forms, Test email sequences
Week 2-4: Content & Engagement
Post Instagram Reels daily, Post TikTok/Shorts daily, Share on Facebook groups, Pin on Pinterest
Month 2: Lead Generation
Expect 5-10 emails from interested couples, Follow up personally, Convert to consultation calls
Month 3+: Booking Momentum
30-50+ leads monthly, 2-5 bookings, Momentum builds as testimonials increase